Jane Intini (Marketing Manager) was very pleased to present the new Squash SA logo for consideration by the Board. The new logo has a real tough, 'action' feel and is designed to appeal to the younger generation. The Board absolutely loved it so the new logo will be seen on all Squash SA media very soon. Here's a sneak peek of the logo:
Web TV
Another exciting media strategy proposed to the Board at this meeting by Jane was Web TV, a live-to-air weekly variety show all about squash. The show would air online at Australia Live TV every week and could be downloaded, podcasted or streamed at any time after airing. The show would consist of 2 hosts (both under 30 and both social squash players) and a rotating host who could be an ex-player or celebrity. Jane is in the process of putting a pilot episode together and getting sponsors lined up for the program. Any one in the world will be able to access this show online which gives this project global exposure. Jane already has a list of famous comedians and celebs to come and co-host the show. What an exciting opportunity to promote squash and get the attention of Gen Y's and show them that squash is not just a sport their parents play.
Millicent Open Proposal
Mike Corren and Ben Werchon have decided they want to give something back to the region they grew up in and have proposed that a regional closed championship be created. They would run the tournament and stay for 2 - 3 days after the tournament to provide coaching for players in the region. In addition to this a PSA could be held at the same time with $5000 in prize money to allow regional players to gain exposure to high-level squash matches and players. Squash SA is looking at possible ways to fund part of this venture in conjunction with finding local sponsors. At present there are some potential sponsors at Millicent.
Other News
- The Board adopted 8 newly developed OH&S Policies in response to the recently conducted OH&S audit. The policies will be available on the Squash SA website.
- The Facility Enhancement Grant was formally adopted by the Board and will now allow courts and clubs to apply for grants to assist in the upkeep of their centres.
- The Board ratified the members of the new Junior Coordination Committee so that they can start working towards the upcoming Australian Junior Championships.
- Squash SA has nominated Chris Dittmar and Vicki Cardwell for the Sports SA Awards.